Nissan Motor (GB) Ltd teams up with Copa90 for UEFA Champions League ‘Away Days’ series
8th October 2015, London -- Nissan Motor (GB) Ltd has partnered with Copa90, the home of global football culture, to celebrate the experience and dedication of football away fans. The fifteen part interactive video series will be hosted on the Copa90 channel, with the first instalment airing this evening.
The channel’s one million subscribers will experience what it’s like to travel with the fans, with access behind the scenes of the dedicated away support of the EPL's four UEFA Champions League Clubs: Chelsea, Arsenal, Manchester City and Manchester United. The series will look not only at the games, but the culture of away fans. The audience will experience the visceral excitement of being in the away end. What makes these fans different, how they see themselves. The songs, the season after season friendships, the grounds.
The integrated brand campaign is designed to drive traffic to Nissan’s digital channels. At the points in the Away Days series where a goal is celebrated or commiserated, in-video annotations will drive fans to Nissan’s sponsorship hub where they can further engage and win great prizes.
Chris Marsh, Marketing Director of Nissan Motor (GB) Ltd, said: “Copa90 has this incredibly engaged audience of football fans, which you simply cannot find anywhere else. For us as a brand that opens up countless ways to get really creative with the content and its production, so that the fans keep coming back for more. Copa90 has delivered an original creative that we know the fans will love. This true engagement enables us to amplify our brands sponsorship in a way that creates value and engagement for fans”.
Tom Thirlwall, CEO of Copa90, added: “Through the Away Days series, Nissan will be able to reach real, dedicated football fans in their own environments on the Copa90 channel. The experience of being an away fan, going to games with a small number of regular ‘hardcore’ fans, is a story that hasn’t been told and Nissan is the perfect partner to bring it to the channel. The brand integration and off-channel strategy we’ve built into the creative will help to cross-pollinate onto Nissan’s owned channels.”
Copa90 averages 4m views and 13.8m minutes watched every month. The Away Days films will be shot over the course of an away fixture and then delivered by the end of that game week.
For more information, visit the Copa90 Channel at www.youtube.com/copa90
Brand: Nissan GB
Client: Marc Palmer, Marketing Communications Manager
Agency: Copa90 Network, publisher and creative
About Copa90 Network
Copa90 Network is the voice of football fans globally. We tell the stories, hero the characters and host the conversation to define a world beyond the 90 minutes that no one else can. With millions of engaged fans across YouTube and other social networks, Copa90 has created new digital formats and discovered talent that resonates with youth audiences. Copa90 works with brands who want to support the mission to give football back to the fans. www.copa90.com
About Nissan in the UK
- Nissan Sunderland Plant produces the Nissan Qashqai, Note and Juke and the 100% electric Nissan LEAF
- Production of lithium-ion batteries for electric vehicles began in 2012
- Total plant volume since 1986 stands at more than eight million units with 80 per cent of production exported to 100 markets worldwide
- Total investment made and announced since then is over £3.5 billion
- 500,238 units were produced at Sunderland plant in 2014
- In 2014, one in three cars built in the UK was a Nissan.
- Sunderland Plant currently employs more than 6,700 people
- Nissan's European Design Centre is located in Paddington, London and employs around 65 people
- Nissan's European Technical Centre is based in Cranfield, Bedfordshire and employs around 1,000 people
- Nissan's sales and marketing headquarters in Rickmansworth, Hertfordshire employs around 190 people
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 17,600 staff across locally-based design, research & development, manufacturing, logistics and sales & marketing operations. Last financial year Nissan plants in the UK, Spain and Russia produced more than 675,000 vehicles including award-winning crossovers, small cars, SUVs, commercial vehicles and electric vehicles, including the Nissan LEAF, the world's most popular electric vehicle with 96% of customers willing to recommend the car to friends. Nissan now offers a strong line-up of 23 diverse and innovative models in Europe under the Nissan and Datsun brands.
Hotwire PR (on behalf of Copa90 Network)
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