I AM PLAYR - BRANDED CONTENT SERIES AND PLATFORM

THE BRIEF

Find a new way for Nike to meaningfully engage with football-obsessed teens. 

THE CONTENT

I am Playr is an online gamegiving players a unique insight into the life of a professional football player. 

We put Nike at the heart of I am Playr, making the game's central character a signed Nike athlete. Throughout the game Nike football products were made available to buy as virtual goods, which once purchased unlocked greater game functionality. 

THE RESULTS

12+ million players 'lived the life' of a Nike athlete

400,000 pairs of Nike boots were sold

16 years of Nike content was consumed

Cannes Gold Winner New Branded Content and Entertainment