I AM PLAYR - BRANDED CONTENT SERIES AND PLATFORM
Find a new way for Nike to meaningfully engage with football-obsessed teens.
I am Playr is an online game, giving players a unique insight into the life of a professional football player.
We put Nike at the heart of I am Playr, making the game's central character a signed Nike athlete. Throughout the game Nike football products were made available to buy as virtual goods, which once purchased unlocked greater game functionality.
12+ million players 'lived the life' of a Nike athlete
400,000 pairs of Nike boots were sold
16 years of Nike content was consumed
Cannes Gold Winner New Branded Content and Entertainment