Bigballs and Copa90 featured front and centre when FT looks into the changing face of online football content

Bigballs and Copa90 are the centre piece of a new FT article which is looking into the evolving face of online football content and how that content is being consumed by the average young person. Bigballs CEO Tom Thirlwall had this to add...

“Our average fan is a 19-year-old male, though 15-20 per cent is female. Where do they get their football diet from? Not from Match of the Day. The average 19-year-old was 11 when YouTube launched. They are native to the platform.”

You can read the full article HERE