We're excited to announce that Copa90 has partnered with Pepsi for a global campaign to celebrate 'super fandom' around football, leveraging our network of Creators and Fan Contributors around the globe. The project also involves partnership with our friends at Bleacher Report.
Over 150 pieces of content on the UEFA Champions League will be created and distributed by Copa90 and Bleacher Report in the build-up to each match night across the social platforms and channels that matter to football fans. The content will include superfan stories in the form of videos uncovering why their club means so much to them; superfan emoji predictions, Pepsi GIF reactions and goal animations; and superfan shots.
James Kirkham, head of Copa90, said: "The result of this collaboration is a football format done differently. Shots of content which hit you between the eyes, stopping an audience from mindless scrolling. Everything arresting and not a moment lost.”