BATTLE OF THE BALLS - BRANDED CONTENT SERIES

THE BRIEF

Engage grassroots players of both football and rugby.

THE CONTENT

This begged the question, who are the better sportsmen, footballers or rugby players? To find out we challenged a football team and rugby team to a game of each sport to see if one team could win both games. 

Before each match, professional athletes Leigh Halfpenny and Gareth Bale gave tips to those trying their hand at football or rugby for the first time, whilst Copa90 talent Poet & Vujanic presented and supported the films via their social profiles to build an audience.

From this shoot 2 films and 4 pieces of bonus content were created, which were seeded online with influencers and bloggers.

 

THE RESULTS

1.4 million views on YouTube 

6 million impressions