KICK IS THE BEATING HEART OF NORTH AMERICAN SOCCER CULTURE.  

Soccer fan culture in North America is unlike anywhere else in the world; it is still an emerging force as opposed to an entrenched cultural phenomenon. Its culture and the game itself is energetic, vibrant, exciting, and in many peoples’ eyes, still very new. And, so too, is the way it is experienced. Baseball was the sport of the radio age, football and basketball for TV but it is soccer that the connected, globalised generation relates to. It is the game of choice for the internet age. Just like for the rest of the world - soccer belongs to the fans. Today’s North American fan has the opportunity to write the future of the sport’s identity and culture. KICK believes that this is our game and now is our time.

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