- Hyundai and Copa90 announce the results from the #FanFilmFund – a series of premium football fan documentaries
- The first five videos resulted in over 1 million series views, a 7.15%1 organic engagement rate, a 99% ‘like’ to ‘dislike’ ratio on YouTube, and almost 1,000 shares
- Content from the series has received over 3.5million minutes of views which is the equivalent of six and a half years of viewing time
LONDON, UK, 2nd November 2015: Hyundai UK and Copa90, the largest independent digital football network, today announce the results from the #FanFilmFund, a series which has given football fans the opportunity to turn their incredible football stories into premium documentaries.
Copa 90 and Hyundai partnered with talented film makers to uncover inspirational football fan stories through film. As part of the series, the first five videos resulted in:
- Over 1 million series views with each video receiving, on average, almost 700,000 minutes watched
- A 7.15% organic engagement rate which surpasses 1.28%, the average engagement rate of the top four most subscribed football YouTube channels, over the last 90 days. The series has so far received a 99% ‘like’ to ‘dislike’ ratio on YouTube and almost 1,000 shares
- 8 times more shares than Hyundai and Copa90’s World Cup 2014 series: World Cup Taxi, proving that connecting with a passionate global audience over a long term drives deeper engagement
- Content from the series has racked up over 3.5million minutes of views, the equivalent of six and a half years of viewing time!
The results released today support Hyundai’s plans to continue to develop a long-term relationship with football and the game’s global fans ahead of UEFA EURO 2016 tournament.
David Pugh, Hyundai UK’s Marketing Director, commented: “Our strategy was to look at how we could proactively engage with football fans in a year when there was no major tournament. The Fan Film Fund series has enabled us to keep a consistent dialogue with this audience and it is fantastic to see such strong results from the campaign. This has proven that unique football content really does drive engagement and connects with fans. I’m now very excited to see how people react to the final video as we prepare for the Euros in France next year.”
The #FanFilmFund has brought together the best football fan stories and the best emerging fan filmmakers to turn unique stories into cinematic masterpieces. The films offer fans an unparalleled insight into the most interesting characters, unlikely derbies, exceptional perspectives and personal experiences, made for fans, by fans.
Tom Thirwall, CEO at Copa90, commented: “We know that it’s what happens outside of the 90 minutes on the pitch which is the true heart of football. Through our partnership with Hyundai, the Fan Film Fund has been able to celebrate the fascinating but untold stories that matter to football fans across the world. The results show that you don’t need multi-million pound signings to connect and engage with football fans, true passion for the beautiful game is what really matters.”
The results of the first five films of the series have been released to coincide with the launch of the final film, which documents Liberi Nantes, a football club exclusively for refugees and asylum seekers in Rome. The film features the team’s big game against AS Roma Legends featuring ex-World Cup players such as Giuseppe Giannini, Vincent Candela,
and Alessio Scarchilli.
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Notes to editors:
The average engagement rate of the top four most subscribed football YouTube channels, over the last 90 days was calculated using social marketing measurement programme, Social Bakers.
Copa90 is the voice of football fans globally. We tell the stories, hero the characters and host the conversation to define a world beyond the 90 minutes that no one else can. With millions of engaged fans across YouTube and other social networks, Copa90 has created new digital formats and discovered talent that resonates with youth audiences. Copa90 works with brands who want to support the mission to give football back to the fans.
More information can be found here: www.copa90.com
About Hyundai Motor
Established in 1967, Hyundai Motor Company is committed to becoming a lifetime partner in automobiles and beyond. The company, which leads the Hyundai Motor Group, an innovative business structure capable of circulating resources from molten iron to finished cars, offers top-quality best-sellers such as Elantra, Sonata and Genesis. Hyundai Motor has eight manufacturing bases and seven design & technical centres worldwide and in 2014, sold 4.96 million vehicles globally. With almost 100,000 employees worldwide, Hyundai Motor continues to enhance its product line-up with localized models and strives to strengthen its leadership in clean technology, starting with the world’s first mass-produced hydrogen-powered vehicle, ix35 Fuel Cell.
More information about Hyundai Motor and its products can be found at:
http://worldwide.hyundai.com or http://www.hyundaiglobalnews.com
About Hyundai Motor UK
Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, based in High Wycombe. Since 2008, the company has risen from 21st to one of the top manufacturers in the UK and last year sold a record 82,159 vehicles. Hyundai Motor UK employs over 3000 people through its UK operations and dealer network.Hyundai offers a full range of vehicles from the award-winning New Generation i10 city car through to the capable Santa Fe SUV and iLoad LCV. All passenger cars come with Hyundai’s industry-leading 5 Year Unlimited Mileage Warranty package. Further information about Hyundai and its products is available at www.hyundai.co.uk.
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