2014 FIFA WORLD CUP - BRANDED CONTENT SERIES
- Increase awareness of Hyundai's sponsorship of the World Cup
- Bring the Brazil 2014 experience to life for fans worldwide
We integrated Hyundai into our channel Copa90, the largest independent football channel on YouTube.
To launch the partnership, we announced a digital film competition on Copa90 favourite,Comments Below, offering viewers the once in a lifetime opportunity to go to the World Cup.
3 million YouTube views
200K hours watch time
80K Likes, Shares & Comments