2014 FIFA WORLD CUP - BRANDED CONTENT SERIES

THE BRIEF

  • Increase awareness of Hyundai's sponsorship of the World Cup
  • Bring the Brazil 2014 experience to life for fans worldwide

THE CONTENT

We integrated Hyundai into our channel Copa90, the largest independent football channel on YouTube.

To launch the partnership, we announced a digital film competition on Copa90 favourite,Comments Below, offering viewers the once in a lifetime opportunity to go to the World Cup.

We then created two custom series, one broadcast before and one broadcast during the World Cup. These were hosted on Copa90 and on Xbox, in a one-of a kind partnership deal.

 

THE RESULTS

3 million YouTube views

200K hours watch time

80K Likes, Shares & Comments