THE EUROFAN - CHAMPIONS LEAGUE SPONSORSHIP ACTIVATION ON COPA90

THE BRIEF

Create further engagement around their HTC Championship League Partnership.

THE CONTENT

We integrated HTC into our football channel Copa90.

Building on the passionate fanbase from the previous series, we integrated the HTC One phone into the new series of The Eurofan, a show highlighting the fans, culture and match day atmosphere of key teams in the Champions League.

To make the integration as seamless as possible we made the HTC One an integral part of show, using the phone to capture the presenter's personal reactions on his UEFA adventure and give the audience a unique perspective into his world. This gave the show added value for both HTC and our audience.


THE RESULTS

970K YouTube views

31,000 YouTube Likes

Average viewing time of 6 minutes

11 million impressions across football blogs

Purchase intent increased by 86%