ALL IN OR NOTHING - COPA90 + ADIDAS FOOTBALL TV 

THE BRIEF

Bring alive the stories of the most exciting young players heading to the 2014 World Cup 

THE CONTENT

We collaborated with adidas Football TV on YouTube, creating a pair of documentaries, each split into two parts, focused around the personal stories of two upcoming players - Memphis Depay and Koke.  

The start of each documentary short appeared on Copa90, reaching an already engaged football audience.  An annotation at the end of the video linked through to the second part of the documentary, hosted on adidas Football TV on YouTube. 

THE RESULTS

Copa90

265,000 YouTube views (Memphis Depay part 1 + Koke part 1)

5,500 + likes

adidas Football TV

210,000 YouTube views (Memphis Depay part 2 + Koke part 2) 

2,000 + likes